Point of Sale System Reseller - Selling POS Systems

Shaw Merchant Group
9 min readMay 9, 2023


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One of the most important pieces of equipment for any merchant is their point-of-sale system. As the location through which every transaction that the business takes in goes through, it is important that every merchant have access to a point-of-sale system that is robust, scalable, and has all the functionality that is needed. However, convincing a merchant that they need a POS isn’t the hard part — this is a known fact. Convincing a merchant that your POS is the right choice, however, can be very difficult. To help you get well on your way to selling point of sale systems as a merchant services agent and helping merchants realize the power of a good POS, we present to you 6 actionable tips that you can take into consideration and implement to help sell POS systems.

Why is finding the right POS system important for businesses?

If you have been working with merchants for long, then you already know how important POS systems are to businesses. With this knowledge, it is easy to understand why so much importance is placed on the process of selecting a POS system and utilizing it to its full potential. Each business is unique and while all businesses have the same basic need to facilitate payments, the best way to do so will vary by the business.

For merchants, finding the right POS system is absolutely essential because it will ultimately help to determine what a merchant can achieve with its POS system and whether they will have any limitations. In an ideal situation, the POS system that a merchant selects will not have any negative impact on their business and instead will serve as a reliable addition to their suite of technology that they use in their business on a daily basis.

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Be an expert

If you are looking to convince a merchant that they need your POS system, then one of the first things that you will need to do is establish yourself as an expert and a person of authority when it comes to POS systems. This can be done in a variety of ways, but what a merchant really wants is to feel comfortable that you know what you are talking about and you know everything that there is to know about the POS system that you are offering.

If you are hoping to make a great impression on your prospective merchant, then make sure you familiarize yourself with your POS system as much as possible so that you can easily answer any questions that they have about your POS systems and their functionality. With the ability to answer any question that comes your way regarding your point of sale system, the merchant is far more likely to trust you and find you in a favorable light, which could lead to a purchase.

Nurture a relationship

The next very important part of the process if you want to have success with selling merchant services and selling POS systems is nurturing the relationship between the merchant and the agent. There are a variety of ways that this can be done, as well. You must remember that each merchant is unique and is going to require varying levels of customer service and support.

One of the first ways that you can nurture a relationship with a merchant is to get to know them and their business personally. Not only will this make them feel valued and heard, but it will also give you much more knowledge of their areas of need so that you can address them most completely, earn trust, and ensure that your POS system fits the needs and requirements of the merchant you are working with.

With these things in mind, your merchant should be kept happy and satisfied.

Address areas of need

If you truly want to satisfy your merchants and make sure that they are taken care of and are more willing to purchase from you again, then you need to make sure that you are meeting their needs. You should start each relationship with a full audit of what your merchant needs and make a plan for how you can address it.

With this fuel at your disposal, you can approach negotiations from a position of power and understanding to increase your chance of closing the sale and making your merchant confident that you can handle their needs effectively.

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Stress versatility

There are a few properties that merchants look for automatically in a POS system. One of the most important of these is versatility. Many merchants deal with a wide variety of transactions, promotions, discounts, coupons, and other functionalities. With a POS system that provides all of these things, their business will be enabled to operate at its fullest potential. If you need to communicate all the benefits of your POS system, be sure to touch on all the versatility that it has to offer and how it can help the merchant achieve a wide range of goals.

Include services

If you want to entice your merchant to sign on with your POS, then there are a few things that you should be able to throw in without breaking the bank. For example, you could throw in maintenance and upgrades for free as an extra benefit to the POS system. This is just one example of a classic sales technique.

If you have a merchant that is on the fence about investing in a new POS system, be sure to make it known that there could be additional benefits to be had by signing on with your POS system.

Always follow through

In sales, you never want to promise or lead someone to believe something that might not come true. That is because as a merchant services representative, you want to be seen as someone that follows through on the promises and assurances that you make. Without your reputation for upholding the truth and following through on the promises that you make, you will find that it’s hard to keep a merchant signed on with your POS system.

Always be upfront about the capabilities of the POS system that you are selling as well as the potential limitations that it has. With this honesty in mind and a respect for the merchant, you are bound to have more success than if you were to try and hide the limitations of your POS system.

We are about to unveil the secrets to launching a successful venture in the ever-growing field of selling point of sale systems. Whether you are an aspiring entrepreneur or an existing business owner looking to diversify your product offerings, this comprehensive guide will equip you with the tools, knowledge, and confidence you need to enter this exciting industry. With the global POS market expected to reach a staggering $108.46 billion by 2027, there has never been a better time to tap into this lucrative market. So, fasten your seatbelts, as we unravel the strategies, considerations, and insider tips necessary for you to establish a thriving POS system reselling business.

Set Up Your Business

Setting up your business for point of sale (POS) success starts with understanding the basics of how a POS system works. As a business owner, it is crucial to have a firm grasp on the functionalities and benefits of a POS system in order to effectively sell and distribute these systems to potential clients. A POS system distributor plays a pivotal role in the process, acting as a bridge between the manufacturers and the end users. To confidently sell POS systems, distributors need to grasp the technical aspects, such as how the system integrates with inventory management, sales reporting, and payment processing. Moreover, understanding the unique needs of different industries and businesses is essential to effectively tailor the POS solution to meet specific requirements. Armed with this knowledge, POS system distributors can confidently market and showcase the advantages of these systems, positioning themselves as trusted experts in the field.

Next, when it comes to selling POS systems, it is crucial to carefully evaluate the various options available and choose the system that aligns perfectly with your business needs. Whether you opt for a mobile POS or a full-service system with integrated payment processing and inventory management capabilities, selecting the right system can significantly impact your business’s success. The ability to efficiently process transactions, manage inventory, and streamline operations can enhance customer satisfaction and improve overall business efficiency. By understanding your business requirements and exploring the features offered by different POS systems, you can make an informed decision that empowers your business to thrive in today’s competitive market. So, set yourself up for success by selecting the most suitable POS system and seize the opportunities it brings to drive growth and profitability.

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Start Marketing Point of Sale System Business

Whether you are an aspiring entrepreneur or an existing business owner looking to diversify your product offerings, this comprehensive guide will equip you with the tools, knowledge, and confidence you need to enter this exciting industry. With the global POS market expected to reach a staggering $108.46 billion by 2027, there has never been a better time to tap into this lucrative market. So, fasten your seatbelts, as we unravel the strategies, considerations, and insider tips necessary for you to establish a thriving POS system reseller business.

Develop Your Point of Sale System Reselling Strategy

To successfully sell point of sale systems, it is imperative to develop a robust reselling strategy. A crucial initial step in this process is gaining a comprehensive understanding of your target market. By identifying the types of businesses that would derive the maximum benefits from utilizing a POS system, you can tailor your selling approach accordingly. Whether it is restaurants, retail stores, or service-based establishments, recognizing the specific needs and pain points of potential customers is paramount. Armed with this knowledge, you can confidently align your pitch with the precise solutions provided by your POS system, effectively positioning yourself as an indispensable partner in their growth and success.

Furthermore, by understanding the importance of identifying the target market and tailoring the sales strategy accordingly, POS system distributors can confidently position themselves in the market. Offering customized features or services allows distributors to meet the specific needs of their customers, ensuring a higher level of satisfaction and loyalty. In addition, providing training and support services exhibits dedication to customer success, which in turn establishes trust and further strengthens the distributor’s reputation. By offering competitive pricing, distributors can differentiate themselves from competitors, attracting potential customers and effectively winning their business. With a sales strategy that aligns with the needs of the target market, POS system distributors can confidently navigate the industry and maximize their success.


In conclusion, starting your own point of sale system business can be a game-changer for aspiring entrepreneurs and existing business owners alike. This ultimate guide has provided you with everything you need to know to venture into this exciting industry with confidence. With the projected growth of the global POS market, now is the perfect time to dive in and tap into this lucrative opportunity. Armed with the strategies, considerations, and insider tips we’ve shared, you can establish a thriving business that meets the evolving needs of businesses across various industries. So, buckle up, embrace the challenges, and embark on this journey towards success in the POS system reselling market.



Shaw Merchant Group

At Shaw Merchant Group we specialize in merchant services agent and ISO development. We are a group of experienced payment processing industry professionals.