Best Dual Pricing Cash Discount Program for Merchant Services

Shaw Merchant Group
4 min readJun 25, 2020

Do you know that around 83% of people have a credit card in the U.S., as reported by Statista? You already pay the skyrocketing cost for processing credit card payments, so why not do something about it and save money on these transactions? With the help of the Best Cash Discount Program, you can do just that!

What’s more amazing is that it is free, and it helps you eliminate 100% of the bottom line. That’s right; you can significantly improve your margins while not worrying about keeping a lid on credit card transactions — win-win, right? If you are curious to know more then read this guide till the end, you will be able to make a decision to change the future of your business.

Quick Summary of the Program:

  • No monthly/annual cost for the Cash Discounting Program
  • No contract obligations
  • Free equipment and signage
  • No confusing customer receipts
  • No PCI compliance, batch header, statement or other processing cost
  • Enjoy the same profits on non-cash payments that you get from cash payments

Free Equipment:

Shaw Merchant Group cares about its merchants so much that they offer absolutely FREE equipment to help them have a kick start from day one. If you don’t have a terminal, you can get their state-of-the-art POS equipment without any charges.

And that’s not all; it will come equipped with their cutting-edge POS software designed to handle transactions without putting any fee loads on you. Your customer will pay the cost for the excellent credit-card service they get.

Free Signage:

We are very serious about educating both the merchants and their customers. Therefore, they will provide you with beautiful signage telling customers you have a credit card payment facility. Plus, the signboards will explain that the customers can pay for the items they buy for a discount with cash, but if they make a credit card payment, they will have to pay full price.

Here, the ‘discounted price’ is actually the real price that customers pay via cash. And the ‘full price’ is the actual price + credit card processing cost. This way, your customers will gladly make payment via credit card, and you will enjoy the same profits on both cash and credit card transactions.

No Processing Fees:

One of the things that are a major bummer for every business owner is discovering a big pile of cost they need to pay in order to have a credit card transactions. As stated by Payment Depot; credit card processing cost can range between 1.5% and 2.9% for swipe cards and can go up to 3.5% for keyed-in transactions. This means a business’s owner is losing anywhere between 1.5% and 3.5% on every credit card transaction, which can accumulate up to several hundred dollars on a monthly basis. With the help of the best cash discount program, you don’t have to pay any cost, just offset them to the customers and enjoy 100% profits.

No Strings Attached:

Seeing so many benefits of the merchant services cash discount program, you must be wondering there has to be some surprises at the end, right? Well, guess what, there are no strings attached — none, nada! You don’t have to shell out money from your pocket on statement cost, batch header cost, PCI compliance cost, or any kind of monthly/annual processing cost.

Since this model is different from typical dual pricing cash discount merchant processing service providers, a cash discount program reduces 100% of the cost merchants pay. There are no false promises of discounts on the ‘cost’ because you don’t even have to pay it.

So…..How is the Program Fair to Your Customers?

Let’s address the elephant in the room! How is this program fair to your customers? There are lots of benefits to you, but what do your customers get? Here are two reasons why it is fair to all of your customers.

  • Everyone Pays Equally: The best customers are always the ones who pay via cash because it is instant, and it is convenient. So if the plastic using customers are also paying the same amount as the cash-paying ones, then is it fair? It isn’t, right? Plus, what will motivate cash payers to use physical money then? That is why a little cost on the convenience of credit card payment is necessary to keep it fair for every customer.
  • Credit Card Benefits: You may already know that using credit cards often provides users with rewards like cash back or some kind of redeemable points. Now, if you are paying the cost for their usage of credit cards, then is it fair that they get the benefit, and you only bear the cost? No, right? That is why the customers need to absorb the costs for the benefits they get.

Having the cash discount program means greater control over the margins and being fair to all of your customers. Is the Dual Pricing Cash Discount Program Right For Me? If you are not sure whether it is the right choice for your businesses or not, then ask the following questions to yourself:

  • Is a big chunk of your customer base paying via the non-cash method?
  • Are you getting fewer profit margins due to payment processing cost?
  • Do you want to improve your margins in an easy way?
  • Do you want to charge fairly to all cash paying and non-cash paying customers?

If most of your answers to these questions are ‘Yes,’ then you do need merchant cash discount program. So why wait and keep paying those hefty cost? Get it now and improve your margins from tomorrow.

Parting Words:

Our program is one of the best cash discount programs because it not only allows you to significantly reduce your bottom line, but it also helps you to have the edge over your competitors.

With attractive signage, fast processing POS terminals, limitless credit card transactions, and no monthly/annual cost, you can beat the competition.



Shaw Merchant Group

At Shaw Merchant Group we specialize in merchant services agent and ISO development. We are a group of experienced payment processing industry professionals.