How Does the Merchant Dual Pricing Cash Discount Work?

Shaw Merchant Group
5 min readApr 5, 2023


With Shaw Merchant Group, small and medium-sized businesses get free, state-of-the-art credit card readers and processing terminals. We offer a variety of payment solutions (wired, wireless, mobile and online) to meet your business needs. Plus, we’ll ship your card reader to you and help you get it up and running, all for no extra charge. Why? Because when your business thrives, so does ours.

With Edge dual pricing structure, every party involved in the transaction benefits. From the customer to the merchant to the agent involved, there is a lot to love about our Edge cash discount program. This merchant cash discount program presents a new way to appeal to customers, incentivize cash payments, and lower the operating costs for merchants. You may have heard of merchant cash discounts before, but this new wave of modern merchant cash discounts provides a brand new perspective and flow to the process that many consider to be a major incentive for paying with cash and supporting their local businesses.

Benefits of a Merchant Cash Discount Program

When it comes to Edge credit card processing, there’s a lot to love from just about every angle. However, as a merchant or an agent, you can understandably be hesitant about implementing a process that you don’t know anything about. That’s why we provide an upfront summary of what exactly Edge credit card processing program has to offer and why it is the primary choice of so many merchants that are looking to differentiate themselves from the competition.

Lower Processing Fees

The main benefit of a dual pricing or cash discount program to the merchant is that it results in lower processing fees. While many don’t give a second thought to what the processing fees are on any given transaction, business owners certainly know that these fees do add up and can affect margin in a very real way. When merchants use Edge dual pricing or cash discount program they are, in effect passing on that processing fee to the customer. Over time, this can save the merchant thousands and provide them with a higher margin on their sales.

Discounts for Customers

What customer doesn’t love a discount? Being able to provide every customer that pays in cash with a discount is not only a very marketable promotion, but it helps to make your customers happy. Customers love going to businesses that offer a cash discount because it allows them to feel as if they are getting a good deal and somewhat have control over what they pay at your establishment. When it comes to happy customers, it is very hard to put a price tag on that.

Increased Loyalty/Happiness

When your customers are continuously having positive experiences at your business and are getting to know your establishment as a place that offers a cash discount, that can only help you. This creates loyalty and happiness in your customer base and helps to establish brand and customer loyalty. This is a very valuable asset and it can help to offer consistent cash discounts to your customers.

Easy to Deploy

When you think of implementing a program like this, it can be easy to get overwhelmed and assume that you won’t be able to do it easily. However, this couldn’t be further from the truth. In truth, it is growing increasingly easy to deploy a merchant cash discount program and with all of the resources that we provide to our agents and merchants, it is easier than ever.

What’s Included in Our Merchant Cash Discount Program?

With our merchant cash discount program POS, you will be able to process a wide variety of payments from all major credit card providers. This offers your customers even more convenience and helps to build loyalty time and time again.

Free POS Equipment

Don’t worry about the cost of upgrading to a whole new system — we have you covered. We provide free POS equipment to our merchants to once again make working with our dual pricing merchant services program as easy as possible. When you work with us, there will be very little to be worried about.

Fast Funding

We are known for providing fast funding to our merchants and agents. It’s hard to operate a business when your cash flow is being restricted, and that is why we put a focus on making payments accurate, concise, and fast to provide you with a business partner that you can trust to keep your financial interests at the forefront.

Flexible Contracts

Worried about getting locked into a long contract? Don’t be. We don’t believe in limiting the options of our merchants and agents and that is why we offer flexible contract options that don’t lock you in for years at a time. With our merchant cash discount programs, you’ll have options, which are extremely valuable to have when operating a business. You can pivot at a moment’s notice, should you need to.

Easy to Understand

From a customer and merchant perspective, operating on a new POS system can be complicated and difficult. That isn’t the case with our merchant cash discount program. We have structured this program to make it as easy as possible to understand and use so that any business can use this program to their advantage.

Popular Questions:

Does a processing fee drive customers away?

Studies show that this isn’t an issue that consumers are worried about. Most consumers are happy to pay an additional small fee for the convenience of using their card.

What happens if I don’t like the merchant cash discount program?

We have flexible contract options so that you don’t have to be locked into a merchant cash discount program that you don’t like. We love providing flexibility to our merchants and agents. We’re confident that you’ll love our program, though.

What’s the difference between this and surcharging?

The act of providing a discount for those that pay with cash is different than charging an additional fee for credit card users. This is confirmed by many of the major credit card associations.

Why should I choose the merchant cash discount program?

We have been in business for years and have a reputation for providing the best merchant programs.

What resources do I need to ensure that I’m running this program correctly?

We provide our merchants with all of the resources that they need to implement and operate this program, including POS systems, back-end systems, and signage to notify their customers of the change.

Is it legal to offer a cash discount to customers?

According to the FTC, it is illegal to inhibit the ability of customers to pay cash. Therefore, programs like cash discounts and surcharging are legal and encouraged.



Shaw Merchant Group

At Shaw Merchant Group we specialize in merchant services agent and ISO development. We are a group of experienced payment processing industry professionals.